Podcasts are a staple for travelers. They make for a great way to pass the time absorbing fascinating stories, while passing the time looking out of the window of long flights and vomit-inducing bus rides.
Like video, photography, and other creative storytelling mediums, recording your own audio podcast was once out of the reach of all but a few. In your way were complicated technical challenges and expensive equipment that would break the bank. And how would you even travel with it all?
So I reached out to Jason Moore of the Zero to Travel Podcast and co-founder of Location Indie, who has recorded more the 150 episodes of his popular travel podcast from locations around the globe, to hear all about recording audio and podcasting while you’re traveling.
Jason and I recorded a short chat talking about this article. Check it out while you read (~15min)
The Basic Setup
To start recording you’ll need a few things: a microphone, some decent headphones, and a handheld recorder. For a budget of roughly $150-$400, you can get yourself started with a nice little setup without emptying your wallet.
“Shoot for nothing less than professional audio quality. You could have the best interview, but if the audio quality is poor, your listeners will just tune out, and they might not give you another chance.”
Jason recommends the following hardware and software to get you going:
Audio Technica ATR2100 USB microphone (Under $60) Buy from Amazon
It’s worth picking up the windscreen ($3) and a stand as well ($12-$35 depending)
Audio Technica ATH-M30x headphones (Under $70) Buy from Amazon
I think a good approach is to not get psyched out on the technical side, because it’s not as hard as you think.
Recording On the Go
Skype is very popular for interviewing, and recording is a snap with a piece of software (see above). It’s worth mentioning that the speed and quality of your internet connection may affect the quality of the audio and recording, so it’s best to leave it to audio only rather than a video call.
“When I was in a market in Morocco, I would just hold my iphone in my hand while I spoke with people about what they were selling. It’s totally natural to be holding your phone in front of you these days, and I recorded some great background audio. If I would have had my recorder in my hand instead, I would have stood out and people would have acted differently towards me.”
When you’re out and about, a pocket-sized recorder like the Roland R05 Studio Wave Recorder or Tascam DR-40 can capture excellent audio and hook up to an external microphone as well.
If you don’t have the budget for a recorder, you may be surprised with the audio quality your mobile phone can pick up. Take it for a few test runs to see how you should hold and point it for the best recording quality.
It’s also worth picking up some ambient or background noise for transitions or to aid the story in your podcast when you’re editing it. If you’re telling a story about the amazing festival you witnessed in Myanmar, it could really add a lot to hear some of the festivities in the background.
Editing Your Show
You don’t want to get hung up on editing. If you’re unsure or it’s not your cup of tea, don’t hesitate to hire an editor. Don’t let it stop you and your creative process if it’s holding you back. I use an editor named Chris and if you’d like me to put you in touch, drop me a line.
Hosting and Jazzing Up Your Podcast
Once you’ve got your podcast ready, there are a few things you’ll want to consider before releasing it to the world.
First, you’ll need somewhere to host it. It can be quite expensive to host it on your own website as bandwidth can be quite expensive, so Jason recommends Libsyn, and plans start at just $5/month. When it comes to setting up your podcast feed, check out this podcasting article from Pat Flynn.
It can make a big difference in how you come across with a quality voiceover / intro. Check out Fiverr and have someone record something in a professional voice for you.
Next, you’ll need some quality artwork to attach to the podcast. If you’re just starting out, Fiverr can be a great place to get something that looks decent for only a few bucks.
“If you have crappy artwork, people aren’t going to want to click on it and subscribe. It’s not a landing page, it’s a small square on the iTunes store! You need to stick out.”
The Next Steps
We all wish we could have learned from our mistakes before we made them, so I asked Jason what he wishes he would have known when he was starting out and would recommend for a new podcast author.
“I think for interview shows, people want to come on, they want to share their stuff. And it’s an incredible networking tool! I’ve been able to connect with all sorts of people who I wouldn’t have been able to talk to otherwise.”
- Get Noticed: Publish 3-5 episodes right away, then 1-2 a week, or more if you can. Why? This will help you get featured on “new and noteworthy” on iTunes which is huge for gaining new subscribers quickly. Take advantage of the time you are featured on the home page of iTunes to grow your audience.
- Get Discovered: Be sure to use specific keywords in your title (travel, digital nomad, specific locations) so you’ll be easier to find. Your description should be clear and describe the show in an honest and engaging way.
- Get Clicks: Good artwork is hugely important. Scan iTunes and see what artwork stands out. Notice how small it is? Think about how your show will look alongside everyone else in your category. Design is key!
- Have Pro Sound Quality: Use a quality mic, and hire an editor. Sound quality is paramount!
- Give Yourself Time To Settle In: It takes time to find your voice. You might be a natural conversationalist, but when you put a microphone in front of your face, things change. Always think about how you are talking to one person, the listener.
- Commit: It takes commitment and a schedule. Think about the core of your message and your show, how you’re going to be helping people out.
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You’re Not Alone
It can be hard to try to do all of this yourself from scratch, but you’re not alone. There are plenty of communities of podcasters to join if you do a search on Facebook, or check out Jason’s community Location Indie.
It would have been hard to imagine the impact that podcasting has had on Jason’s life before he started. In fact, it’s how he and I met a couple of years back, as well as how he met one of his business partners.
So to finish up, I asked him what it was like to be a podcasting pro.
“You could do it for 15 hours a day, and never feel like you mastered it. You never want to feel like you’ve got it because if you do, you’ll stop doing creative and interesting things.”