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Long hot summer days, golden beaches, world-class surfing, delicious brunches and more, there are plenty of reasons why Australia sees over seven million visitors each year.
All those suntans and flat whites come at a cost, however – the country is expensive to get to and far from cheap to spend time in.
For years that high cost extended to staying connected, but competition from new entrants to the cellular market has driven prices down in recent years. It’s now a reasonably cheap and easy process to get set up with a local SIM card Down Under – if you choose the right provider, at least.
For overseas visitors, topping up online and providing proof of identity and address is more difficult with some cell companies than others. Fortunately, some of the better-value options are with companies that don’t make it impossible for tourists to use their service.
Here’s what you need to know.
Of the three network providers in Australia, Telstra has the widest coverage, and the highest prices to go with it. The Optus network isn’t quite as large, although you’re unlikely to strike a problem in most towns and cities – it’s the rural areas where you’ll start hitting dead spots.
Vodafone coverage is reasonable and expanding, but it’s still the smallest of the three.
The cheapest option for visitors is often from a reseller called Amaysim, which offers 3G and LTE service on the Optus network. That low cost means corners have been cut with support, however -– while some customers rave about the company, others despair of ever getting their problems sorted out. We’ve had reports of people waiting several days to get their SIM activated, for example, and requiring multiple calls and emails to do so.
My experience wasn’t as bad — online chat took only a few minutes to connect, and I had an answer to my query almost immediately. Operating hours should be better, though -– don’t expect a response outside 8am to 8pm Sydney time during the week, shorter at weekends.
On my most recent trip to Australia, Optus itself was offering a better deal than its resellers. Since you’ll get better service, faster speeds, and an easier purchase and setup process with Optus, it’s definitely worth checking the current pricing for both providers before making a final decision.
Amaysim doesn’t have its own retail stores, instead selling SIM cards through a range of outlets including post offices, supermarket chains, gas stations and electronics stores.
You can also order them online, if you’ve got an Australian address to use – they take between three hours and five days to arrive, depending on where you are.
I walked into a branch of one of the major electronics stores in suburban Melbourne, and purchased a SIM and top-up voucher in under a minute. The SIM comes in two sizes: standard/micro, and nano. Be sure to specify which one you need.
While you can activate the SIM, add credit and select packages from your phone, I chose to do it from a laptop. The instructions are straightforward, requiring you to first enter the SIM number on the package, then select a phone number from a given range.
You’ll then need to provide your name, passport number and an Australian address to register the SIM to — but as there’s no additional verification done, you can use your hotel or hostel address without a problem.
While those with an Australian credit card can top up online during activation, don’t try doing the same with an overseas card. It will appear to go through, but since the address of your card doesn’t match the one you’re registering the SIM to, activation will fail and you’ll need to contact support to sort things out.
Top up using a voucher instead – it works much better.
Once you’ve added your credit, select the call/text/data package you prefer and you’re good to go.
Since Optus has physical stores throughout Australia, including international airports, buying one of its SIMs is straightforward.
Arriving in Cairns on my most recent trip, I could have purchased from a small kiosk in the arrivals area. Instead, I waited until I got downtown, and walked into the official store in the city’s main shopping centre.
As mentioned earlier, some companies are more stringent about ID requirements than others when selling to overseas visitors. In this case, at least, only a passport was required.
After choosing a call, text, and data package and handing over the cash, the staff member inserted the SIM, confirmed that it worked, and I was on my way. The process took under ten minutes.
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Amaysim is often noticeably cheaper than the competition, especially if you want a useful amount of data. The SIM card costs $2 no matter where you buy it, and there’s a wide range of call, data and text packages at very competitive prices.
Monthly packages with unlimited domestic calls and texts start at $10 AUD with 1GB of data, rising to $50 AUD with 20GB of data. Expect to use more cell data in Australia than many other countries — usable free Wi-fi is relatively rare, even in many hotels.
The pricier package options also include free calls to certain international destinations — if you plan to call home regularly, that’s definitely something to bear in mind. This page has the full range of options.
Optus had unusually competitive pricing on my most recent trip, with a $30 AUD package that included the SIM, plus unlimited domestic calls and texts, and 10GB of data for the first month (dropping back to 3GB/month after that).
There was also an extra 10GB of streaming video and music available, via specified apps.
As mentioned earlier, it’s much easier to top up online with a voucher than trying to use an international credit card. The company does let you use Paypal for top ups after activation, however, which works for overseas visitors.
Be aware that it sets up an automatic monthly renewal — just be sure to cancel it before leaving the country.
If you’d prefer to use a voucher, they’re available anywhere that sells the SIM cards — you won’t have a problem finding somewhere in all but the smallest towns.
You can top up by buying a voucher from any Optus retail store, or anywhere else displaying the Optus logo, including supermarkets, gas stations, and convenience stores.
Even easier, the company’s mobile app lets you top up via credit or debit cards, including those issued overseas, or Paypal.
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Coverage and Data Speeds
Since Amaysim uses the Optus network, you’ll get service that covers “98.5% of the Aussie population”. 3G speeds in central Melbourne were reasonably quick at 8Mb/sec, and LTE speeds were close to 30Mbps.
Using an Optus SIM in the same location gave double the speed, however, even though it’s the same network – if the fastest speeds are important to you, bear this in mind.